What could happen to your TikTok app on Sunday
Published On Jan 18, 2025, 8:13 AM
TikTok's continued operation in the U.S. is in jeopardy as the Supreme Court upheld a law that would ban the app unless it divests from its Chinese parent company, ByteDance, by January 19. TikTok has warned it may 'go dark' if it doesn't receive assurance from the Biden administration that the ban won't be enforced. The app would no longer be available for download, and existing users may face restrictions, while companies like Apple and Google may have to remove it from their app stores.
Stock Forecasts
AMZN
Negative
Investors should closely monitor the regulatory environment surrounding TikTok and its potential ban. The outcome of negotiations or decisions from the new administration could significantly affect the app's user base and operations in the U.S.
GOOG
Negative
Given the potential operational disruption for TikTok, companies heavily reliant on advertising revenue from the platform may see declines. Advertising revenue forecasts might be affected by decreasing user engagement and app availability.
MSFT
Negative
Stocks of companies like Oracle and Microsoft that are involved in cloud services could be affected negatively if they are forced to comply with the ban and lose a major client in TikTok. Market sentiment might turn bearish as fears about such operational disruptions spread.
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