Sundance Made Park City the It Town. Now, It’s Moving.
Published On Jan 29, 2025, 5:02 AM
The Sundance Film Festival, a major independent film festival held in Park City, Utah for 40 years, is planning to relocate starting in 2027 due to its growing size. Organizers have narrowed the prospective locations to Salt Lake City, Boulder, Colorado, and Cincinnati, with a decision expected in late March or early April. The shift is intended to accommodate the festival's increasing attendance, which swells Park City's population significantly during the event, causing logistical challenges.
Stock Forecasts
MAR
Negative
The relocation of the Sundance Film Festival may cause fluctuations in the local economies of Park City and the selected new host city. Stocks related to tourism, hotels, and local businesses may be affected positively in the new location due to increased tourism. However, current businesses in Park City may see a negative impact as they lose significant annual revenue from the festival.
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Positive
Conversely, companies like Marriott International, which operate hotels in the potential new locations, may see a positive impact on bookings and revenue if the festival relocates to an area like Salt Lake City or Boulder, known for their hospitality infrastructure.
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