Want Eggs With Your Breakfast? Pay a Surcharge, Waffle House Says.
Published On Feb 4, 2025, 3:40 PM
Waffle House announced a temporary 50-cent surcharge on eggs due to rising egg prices caused by a bird flu outbreak that has led to significant supply shortages. Currently, consumers and restaurants are facing much higher egg prices, with a dozen eggs now costing around $7.79, compared to $3.33 a year ago. Waffle House aims to address these increases without raising prices across its menu, but the longevity of the surcharge depends on market conditions and the stabilization of the egg supply. The bird flu has affected millions of birds, and experts expect it may take several months to return to normal egg production levels.
Stock Forecasts
WEN
Negative
The impact of the egg price rise on Waffle House's overall business will be closely watched, especially as consumers are increasingly sensitive to food prices. The chain's action to implement a surcharge indicates management's proactive stance to manage rising costs. However, if the egg prices stabilize and the surcharge is lifted, it could lead to a temporary rebound in customer traffic. Investors should consider the supply chain and how long the surcharge lasts as critical factors for Waffle House's performance.
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