How ‘The Substance’ Helped Mubi Become a Streaming Success Story
Published On Feb 27, 2025, 5:02 AM
Mubi, a niche streaming service, has gained significant attention in Hollywood following the success of its acquisition 'The Substance', a body horror film that has earned over $82 million worldwide and received multiple Academy Award nominations. The film was initially dismissed by Universal Pictures but later became a pivotal success for Mubi, marking its entry as a strong player in the streaming industry. Mubi offers curated independent films at a subscription price starting from $14.99, and has around 16 million registered users, reflecting its growing influence in the market.
Stock Forecasts
AMZN
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If Mubi can leverage the awards buzz and maintain momentum with new content acquisitions while continuing its innovative subscription model, the company could solidify its position against larger competitors in the streaming space. However, its long-term growth will depend on sustaining a strong library of exclusive content and increasing subscriber numbers.
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