Can the Business of Tennis Be Fixed?

Published On Sep 7, 2024, 8:54 AM

The U.S. Open tennis tournament has achieved record attendance this year, surpassing a million fans for the first time, fueled by successful marketing strategies and a boost in participation in tennis. However, the sport continues to face challenges related to scheduling and player fatigue, prompting discussions about significant investment opportunities from private equity and sovereign wealth funds to enhance the tennis calendar and infrastructure.

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The ongoing competition with sports like pickleball for fan attention suggests that while tennis has strong individual events, it needs to adapt its scheduling and offerings to maintain and grow its audience. If the issues are not adequately addressed, investment returns could be modest as compared to expectations.

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Can the Business of Tennis Be Fixed?

Sep 7, 2024, 8:54 AM

In an interview with DealBook, the U.S.T.A. chief Lew Sherr discussed the U.S. Open’s record attendance, the prospect of a new tennis league, and fighting with pickleball for court space.

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