DEI rollback reaches Walmart as backlash mounts

Published On Nov 26, 2024, 12:07 PM

Walmart is scaling back its diversity, equity, and inclusion (DEI) initiatives, ceasing the use of DEI terminology and ending its participation in a corporate equality rating system. The company will also be removing certain products aimed at children related to sexual and transgender themes and will reevaluate its supplier diversity program to eliminate race-based preferences. These changes have been impacted by increased activist pressure against perceived 'woke' policies, as well as a recent Supreme Court ruling against race-conscious policies. Walmart is not alone; other major retailers like Lowe’s and Tractor Supply have also made similar moves recently, suggesting a shift in how corporations approach diversity issues amid a growing backlash.

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Walmart's scaling back of DEI initiatives aligns with growing consumer sentiment against such policies, which may lead to a positive reception from a broad demographic that feels similar pressures. This decision could attract customers who support such moves, potentially boosting sales.

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Walmart is scaling back some of its diversity initiatives, becoming one of the most prominent companies yet to make such an about-face as activist pressure builds.