With Discounts on Offer, Shoppers Seem to Bite
Published On Nov 29, 2024, 5:57 PM
Preliminary data indicates that U.S. consumers were active during the Thanksgiving and Black Friday shopping around discounts, with online spending reaching $6.1 billion, a 9% increase from the previous year. Retailers observed a trend where consumers preferred cheaper items over larger purchases, likely due to ongoing inflationary pressures and high interest rates. This selective spending suggests a cautious approach from shoppers, who are taking advantage of significant discounts available during the promotional weekend.