You're 'wired' to overspend during the holidays, expert says — here's what to do about it
Published On Nov 29, 2024, 11:07 AM
The article discusses the tendency of consumers to overspend during the holiday season, driven by behavioral economics and social pressures. A recent Gallup poll indicates that Americans expect to spend an average of $1,014 on gifts in 2024, up from last year's $923. About 10% plan to use their emergency funds for holiday spending, and many will rely on credit, with a significant portion still dealing with debt from previous holiday seasons. Experts suggest strategies such as developing a spending plan, tracking purchases, setting expectations for gift-giving, and reflecting on long-term financial goals to manage holiday spending better.