How McDonald's plans to bring back customers

Published On Oct 30, 2024, 1:52 PM

McDonald's is taking steps to revive customer traffic, especially among budget-conscious consumers, by launching a $5 meal deal and expanding its value menu offerings. The company is addressing recent declines in customer visits, primarily from lower-income customers who constitute a significant part of its clientele. Analysts note that McDonald's needs to sharpen its value proposition as competition increases in the fast-food sector. Despite some margin pressure and rising costs, early results from the $5 meal deal have been positive, indicating a potential for increased customer traffic.